23 Jul 2010, Posted by admin in Business Networking,Referral Marketing,Video, 2 Comments.

How are you using Linkedin?

Linkedin Expert & BNI Member in San Diego, Rick Itzkowich and Betty Jo Waxman demonstrate how the power of Linkedin perfectly matches BNI’s referral strategy in a very powerful way.

You can actually search for and identify suitable referral partners or potential clients. The power of referrals are much closer to the people your contacts know than the person in front of you. As I have said before, networking is a very small part of the referral process.