If Apple were an anti-aging brand they would be call it Ageloc

I have noticed a remarkable parallel with the growth of Apple and that of Nu Skin Enterprises and that is not a ‘rose tinted’ observation from someone whom has recommended both brands for many years. I have used Apple products exclusively since 1990 and Nu Skin since 1994 and for felt for a long time that I was a lone voice to the difference these products made.

Both brands are well established brands that have re-invented themselves with innovation and patented technologies where their much lauded competitors seem to have stood still.

Apple technologies have included the iPod, iPhone, iPad and of course Apple stores (online and offline).

Nu Skin technologies have included the patented biophotonic scanner that measures antioxidant levels at cellular level. The galvanic spa that has shrunk salon galvanic treatments to the size of an iPhone. Ageloc and Ageloc Vitality that has captured the science behind gene clusters to reset your gene expression allowing people to ‘live younger for longer’. And of course all of these products can be purchased from appointed independent distributors or direct online from their individual stores.

Apple has seen unprecedented growth in their sales and share price. So has Nu Skin. Last year they recorded turnover of $1.54 billion with their Ageloc brand contributing over $500 million in sales, sending their shares to new heights (earnings +51% over 2009)

However, unlike Apple, anyone can be part of the growth of future earnings from Nu Skin. Creating a ‘compound income’ with the potential to grow much faster than a pension.  Fact is that Nu Skin have created over 736 x $1 million earners.

Imagine owning an Apple Store right now! Especially if you someone else made the capital investment and paid for the stock holding and the staff costs.

Imagine being able to set up additional Apple stores in your area (or in any of 52 countries).

You know, like it were a franchise, but that you received ‘master franchise rights’ to open up other stores and were paid a percentage of future revenues from every store for ever.

So it would be if you were to own an Ageloc Franchise (for far less than you can imagine).

Imagine. What you could become and the lives you could change, if you were only look at things a different way.  In Apples word’s … Think Different.

Now, here’s your opportunity …

There are compelling reasons why consultants should understand the “Compound Income” model. I know, I was one with a mindset limited to my previous experiences.

Consultants may have a specialised knowledge but they still trade time for money and thereby lies the challenge. It’s a roller coaster affair. Famine or feast with no long term income being created. When the consultant retires he or she has no business to sell. Would you take advice from someone who doesn’t practice what they preach? The main reason for creating a business is to sell it a profit.

Business and marketing consultants help clients develop their business, increase their profitability, establish distribution and get paid for their advice, once.

To get paid again they need to find fresh clients, unless of course they are fortunate to be on a retainer. However, they are only retained for as long as the client needs them. How frustrating is that.

This year I expect that we will see a dramatic increase in consultants as the public sector sheds jobs wholesale, leading to increased competition and pressure on prices.

Most consultants are paid for their time (their expertise is taken as read). If they would opt to get paid for the results they achieved they would be paid significantly more money, but only if their advice was sound and produced increased profitability.

There are some companies out there who are prepared to pay on results but generally these payments end when the contract ends. I suppose a combination of both would be ideal. However, the income is only ever temporary … when the client chooses, the income stops.

In my early years as a brand consultant I helped a number of companies increase their profitability and help them establish distribution for their brand. The contracts were lucrative by the day rate but the days were limited and were all too often balanced by the days I wasn’t paid.

Unfortunately, I never earned cumulative income. Savvy consultants call it “compound income” becasue we all know how generous that can be over time. It’s compound interest that creates fortunes from small amounts of money invested. Compound income creates fortunes from a small amount of time invested.

There are direct sales companies in various sectors of industry that reward individuals on a compound income basis for setting up distribution networks. They operate very much like a franchise model in that they control the branding, offer individuals the right to market their products through a turn key system. Unlike traditional franchise models they rarely involve capital investment, restrictions on geographic area or subject their licensees to hold stock or cash flow risk. Unlike traditional franchise models they provide the licensee with “master franchise rights” to extend distribution by setting up other “mini franchises” which in turn creates “compound income” paid 24/7.

You may recognise this model as establishing distribution from a network of contacts, which is exactly what a marketing consultant is supposed to help the client achieve. But in one model the consultant is all too happy to take a one-time payment and to repeat that habit and in the other scenario the consultant reaps the long-term rewards of compound income.

My advice is to understand the advantages of Network Marketing and then choose the company you want to consult with. It is important to maintain your “consultancy mind set” – treat them as an extra client that you can fall back on between temporary income clients.

Forget the new start up companies that trade on what they plan to do … they are too risky. Seek out the established companies that are able to demonstrate their results. Public companies provide transparency for all to see. They have accumulated a reputation from know how and demonstrated they are in it for the long term.

Choose a market sector that is likely to grow over time and one you can get excited about. Learn how to separate the “me too” companies who have to compete in the hight street from the companies that genuinely have patent protected innovation.

Then forget what you have ever learned about traditional distribution involving multi-level distribution systems (manufacturer, agent, wholesale, retail, consumer …we live in a much faster, direct market place where people choose, click, buy on the internet, then recommend to their friends via word of mouth and social media (twitter, facebook, youtube).

Welcome to the opportunity to create “compound income”.